STATISTICS

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Effectiveness of Digital Advertising

of shoppers recall seeing a digital ad

84%

of Gen Z consumers have a positive opinion of digital advertising

55%

of customers have indicated that digital displays have significantly influenced their purchasing decisions.

91%

Digital continuously proves to be the greatest value for marketers since unaided recall rates are at 40% and digital's are at 47%, clearly surpassing mobile at 35% and television at 22%.

How Customers
Respond to
Digital
Signage

of businesses believe that changing the content on digital signs has a direct impact on enhancing the customer experience (Source: Samsung).

60%

of customers say that digital signage would make them more likely to buy advertised products (Source: Arbitron).

68%

of customers report that digital signage influences them to make unplanned purchases (Source: Nielsen).

47%

of people report that digital signage catches their attention.

63%

Check out our work

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